Website development is an essential part of any business as the majority of customers (around 80%) are now found through various online channels and sources. In other words, not having a website is only practical for small businesses in small communities aiming for no more than a few dozen customers. Despite this, such companies could still use their websites to kickstart a rapid development process that would help them push beyond their limits and hence a company website is more or less a must for every business.

A business website can serve multiple purposes and serve a variety of internal and external functions to increase the success of your business. Internal functions refer to the actions that users take when they are already on the website, while external functions serve to bring customers to the website, i.e. H. they refer to how the website appears on other portals, e.g. B. search engines, appears.